Como las \u201cVidas paralelas\u201d de Plutarco, tanto la experiencia de cliente y la experiencia de empleado a pesar de que pueden parecer algo paralelo, comparten un nexo entorno a las personas por las que extraer conocimiento aplicable a la mejora continua de las empresas.<\/p>\n\n\n\n
No se concibe el Customer Experience sin Employee Experience por lo tanto, sin ambas no puede existir un Customer Journey exitoso<\/p><\/blockquote>\n\n\n\n
La experiencia del empleado es ya una parte esencial del proceso global de una compa\u00f1\u00eda. No se concibe el Customer Experience sin Employee Experience por lo tanto, sin ambas no puede existir un Customer Journey exitoso. Porque al igual que existe el journey de cliente, existe tambi\u00e9n el journey del empleado que va a condicionar el resultado sobre el primero. Hay que empezar por conocer bien a nuestras personas para poder accionar y contar con la inteligencia colectiva para crear un entorno que nos solo satisfaga, sino que supere las expectativas de los trabajadores y as\u00ed se genere un alto nivel de compromiso que se volcar\u00e1 en el trato al cliente.<\/p>\n\n\n\n
Para lograr ese compromiso debe entenderse que el camino del empleado empieza incluso antes de su incorporaci\u00f3n. El journey (viaje) de una persona como colaboradora de una empresa debe atender a una visi\u00f3n hol\u00edstica, desde qu\u00e9 valores proyecta la empresa, c\u00f3mo es el proceso de captaci\u00f3n, el onboarding, que respuestas se dan ante una posible crisis, como se abordan momentos vitales e incluso la desvinculaci\u00f3n.<\/p>\n\n\n\n
Ya inmersos en plena era digital, el impacto en la mejora de la experiencia de cliente y de empleado es fundamental incorporar una capa tecnol\u00f3gica mediante inteligencia artificial, automatizaciones y sobre todo data. Incluso se puede incorporar productos exclusivos de experiencia de empleado, que permite recoger la voz del cliente mediante aquellos equipos que est\u00e1n en contacto continuo con los mismos.<\/p>\n\n\n\n
La motivaci\u00f3n y la escucha al empleado se ve reflejada directamente en negocio e incluso puede medirse dentro del CSAT<\/p><\/blockquote>\n\n\n\n
La motivaci\u00f3n y la escucha al empleado se ve reflejada directamente en negocio e incluso puede medirse dentro del CSAT (Customer Satisfaction Score), una m\u00e9trica de las m\u00e1s directas que tambi\u00e9n sirve como un KPI de valoraci\u00f3n de la calidad, algo que debe hacerse de manera continuada, m\u00e1s all\u00e1 de las encuestas de empleado anuales.<\/p>\n\n\n\n
Saber qu\u00e9 opinan los empleados de manera continuada nos permite aplicar palancas de mejora enfocada en nuestros productos y servicios de una manera personalizada para nuestros clientes, combinando ambas escuchas activas, cliente y empleado.<\/p>\n\n\n\n
Tanto es as\u00ed que en la b\u00fasqueda del Dorado por parte de los CEO ha finalizado, son las persona que componen la empresa el activo de m\u00e1s valor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Como las \u201cVidas paralelas\u201d de Plutarco, tanto la experiencia de cliente y la experiencia de empleado a pesar de que pueden parecer algo paralelo, comparten un nexo entorno a las personas por las que extraer conocimiento aplicable a la mejora continua de las empresas. No se concibe el Customer Experience sin Employee Experience por lo […]<\/p>\n","protected":false},"author":81,"featured_media":5479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[124,316],"tags":[207,315,158,132,147,186],"class_list":["post-5478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience-es","category-luis-garcia-conde-es","tag-blog","tag-business","tag-clientes","tag-contact-center","tag-customer-experience","tag-tecnologia","entry","has-media"],"acf":[],"yoast_head":"\n
Vidas paralelas: experiencia de cliente y experiencia de empleado | CXBlog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cxblog.com\/es\/vidas-paralelas-experiencia-de-cliente-y-experiencia-de-empleado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vidas paralelas: experiencia de cliente y experiencia de empleado\" \/>\n<meta property=\"og:description\" content=\"Como las \u201cVidas paralelas\u201d de Plutarco, tanto la experiencia de cliente y la experiencia de empleado a pesar de que pueden parecer algo paralelo, comparten un nexo entorno a las personas por las que extraer conocimiento aplicable a la mejora continua de las empresas. 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